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Product Management Basics

Instructor Image m.bartkevicius
5 Lessons
3 mėnesiai
Free
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Free
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Course Details

Product Management Basics

Instructor Image m.bartkevicius
5 Lessons
Certificate
3 mėnesiai
Current Status
Not Enrolled
Price
Free
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Course
Materials

Product management is an interdisciplinary role that reaches across teams to plan, design, and continuously bring better products to the market. Product managers are responsible for setting a product vision, defining a product strategy, and developing a roadmap that meets both company goals and user needs.

Course Material can be downloaded from here. 

Course Content

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1 Introduction to Product Management
2 Topics
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What is a Product Manager?
Difference between Product and Project Management
2 Introduction to Product Development
2 Topics
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Product Lifecycle
Product Development Process
3 Ideas and User Needs
2 Topics
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User Need Statements in Design Thinking
Users vs. Customers
4 Competitive and Market Analysis
2 Topics
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How to Estimate the Market Size?
Identifying your Competitors
5 Customer Development
2 Topics
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What is Customer Development?
User Interviews
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